Pull: The Power of Magnetic Leadership eBook

My journey into the power of Pull Leadership began on a warm August day in 1990 on the slopes of Washington’s Mt. Rainier, when my mistakes as a leader nearly had deadly consequences.

In retrospect, I can see that in my role as team leader, I was so consumed with getting to the top that I neglected to consider how I got there.

In complex, stressful and high-demand work environments, on mountains or in business, leaders can often fall into the habit of fear-based behavior. Often unconscious and based on the brain’s biological response to stress (e.g. fight, flight or freeze), this behavior could be characterized by finger-pointing, excessive control, manipulation, withdrawal or loss of confidence — maybe even all of these and then some.

After having encountered this kind of behavior while coaching and consulting with executives and their teams, I realized that there were key identifiable areas that, when developed, led to vast improvement and increased success and satisfaction at work. 


Pull Leaders are potent, positive influencers because they operate above the line – thinking and speaking in the language of purpose and possibility and translating that language into tangible results.


Pull: The Power of Magnetic Leadership 
 presents a methodology that allows leaders to become more aware of how they can use their consciousness to discover and develop their genuine leadership potential.

Consulting with executives and their teams for over two decades, Shoshana Rosenfeld articulates key principles and practices that leaders in high-demand work environments can use to transform unconscious habits that are based on the brain’s biological response to stress.

This book shows executives and their leadership teams how to:

  • Inspire greater engagement, success and satisfaction
  • Identify when they are choosing push vs. Pull Leadership and lead from above the line
  • Learn from stories of senior leaders who have produced extraordinary results
  • Embody the qualities of a Pull Leader: Center, Humility, Intention and Personal Responsibility (CHIPs)
  • Engage in daily practices to create the habits of a magnetic leader

Allow Pull Leadership to inspire you to transform your team and generate greater productivity and engagement.

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Pull: The Power of Magnetic Leadership

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